My kids asked me the other day why we give cookies to our customers with their orders when we are working with dental offices. I guess it makes sense when you think about, cookies have sugar and sugar causes tooth decay. Why would a dental office eat cookies? Cookies are different, it’s not like having candy, or soda. Cookies bring us to an easier time. Who doesn’t think longingly of having a cookie and a glass of milk on a snowy day when they were kids? The cookie represents a simpler time. We weren’t caught up with spreadsheets or balancing our P & L statements as we are today, we were having fun and being good to each other.